Mein Portfolio

Web Rebranding & Redesign: Led the complete visual and architectural overhaul rebranding the central IT portal from oit.rice.edu to tss.rice.edu—replacing an outdated legacy site with a high-performance support hub.

Digital Emergency Response: Joined one week before COVID-19 lockdowns as Rice reported a confirmed case; led digital crisis management by building resource pages, vaccine booking systems, and CDC regulation updates serving 10,000+ active students, faculty, and staff.

Accessibility & Compliance: Conducted comprehensive audits across 30+ institutional web properties, resolving 99% of WCAG compliance issues to meet strict international standards (WCAG 2.2 AA / EN 301 549).

Design Systems & Operations: Implemented design systems and usability testing frameworks that streamlined development, modernizing IT department navigation and reducing long-term maintenance load.

Equitable Representation: Partnered cross-functionally with developers, system admins, and employee committees—including the Rice Pride Committee—to ensure inclusive, data-driven web experiences.

User Training, Enablement & Content Strategy: Maintained a dedicated calendar booking system to deliver near-daily training sessions for professors, staff, student groups, and interns across key web tools, including Drupal, WordPress, and LiveWhale. Authored instructional documentation articles, recorded guided video tutorials, and designed custom UI components specifically for tutorial.rice.edu to empower university teams in self-managing their web content. 

Conversion Optimization: Designed mobile-first landing pages, campaign microsites, and onboarding journeys using Google Analytics, SEMRush, and Moz dashboards to minimize drop-off and maximize client ROI visibility.

Interactive Prototyping: Built interactive prototypes for rapid user validation and seamless developer handoff.

UX-SEO Alignment: Redesigned legacy websites for accessibility, responsiveness, and SEO performance under tight agency deadlines.

Umbrella Digital Leadership: Managed web architectures and digital assets across major tourism, convention, and cultural brands—including Visit Houston, George R. Brown Convention Center, and Comicpalooza (55,000+ attendees).

Inclusive & Multicultural Branding: Served as Lead Web Designer for MyGayHouston and HolaHouston, directing visual identity and responsive web layouts for inclusive digital guides targeting diverse local and international travelers.

High-Profile Event Platforms: Designed UX and digital campaigns for Super Bowl LI, Final Four, and World Series; supported credentialed operations under NDA during Super Bowl Media Week (collaborating with NFL Network, ESPN, and national press).

Crisis & Public Communications: Maintained high-traffic municipal portals and real-time emergency updates during Hurricane Harvey (2017), while volunteering to help convert the convention center into a Red Cross shelter.

Systems & Enterprise Improvements: Redesigned internal CRM/intranet workflows and launched Houston’s small-business directory supporting post-hurricane recovery.

Government Portal Modernization: Executed targeted frontend updates and refactoring for regional government and public infrastructure websites, including regional planning and TxDOT-aligned transportation portals.

Legacy Codebase Remediation: Diagnosed and resolved layout, responsiveness, and usability issues across legacy, jQuery-only web applications.

Cross-Agency UX Optimization: Standardized interface layouts and navigation pathways to improve public accessibility and usability for regional civic resources.

Client Support & Technical Escalation: Guided customers and clients through e-commerce store onboarding, troubleshooting technical issues, generating detailed support tickets, and collaborating directly with development teams to resolve platform bugs and system errors.

Client Education & Training: Authored tutorial articles, produced instructional training videos, and conducted client walkthroughs to empower users on software navigation and platform capabilities.

E-Commerce Store Customization: Assisted clients with store setups, product catalog configurations, and custom storefront layouts with a focus on UX, responsive design, and brand cohesion.

Brand Systems & Merchandise: Designed brand systems and produced apparel and merchandise assets for retail, hospitality, and tech clients.

Digital Marketing Strategy: Created digital advertising creative and cross-platform PPC campaign assets across Google Ads, YouTube, Instagram, Amazon, and the Shop App to support client growth and user flow optimization.