Storefront development and technical web integrations. Managing custom domain configuration, DNS routing, platform connections, and store inventory synchronization across social sales channels for seamless go-to-market execution.

End-to-end UI/UX product design for complex web applications and public platforms serving 10,000+ active users. Conducts user research, wireframing, high-fidelity prototyping, data-driven optimization (GAIQ, heatmaps), technical SEO, and strict WCAG 2.2 AA / EN 301 549 accessibility compliance.

Data-driven multi-channel marketing campaigns spanning paid social ad design, visual grid layout strategy, and conversion rate optimization. Integrates performance marketing and SEO best practices into digital campaign assets to maximize organic search visibility, user acquisition, and measurable ROI.

Short-form promotional video editing, audio pacing, and synced captioning built specifically for social media campaigns. I can build multi-variation ad creative assets optimized with SEO metadata and structured for systematic A/B testing.

Multi-platform digital asset creation including homepage graphics, custom brand design templates, and high-impact promotional visuals. Handles product photo retouching, lighting cleanup, asset reformatting, and image compressions optimized for fast load speeds and search engine rankings.

Building, documenting, and maintaining modular component libraries (Figma, tokens, pattern libraries) that align design and engineering teams. Establishes structural UI standards, contribution rules, and component documentation to ensure product consistency, accessibility compliance, and efficient developer handoff across enterprise platforms.

Designing intuitive, scalable workflows for enterprise software, CRMs, and data-heavy platforms. Specializes in translating complex multi-user administrative pathways, user permission models, and data management tasks into streamlined, low-friction digital experiences.

End-to-end research synthesis combining qualitative user interviews and usability testing with quantitative product data. Proficient in leveraging Google Analytics, SEM Rush, Hotjar and other tools to evaluate user behavior, diagnose drop-off friction, and validate design hypotheses.

Partnering closely with Product Managers, Engineering Leads, system administrators, and QA teams throughout the product lifecycle. Defining technical requirements, writing detailed functional documentation, managing component lifecycles, and aligning stakeholders to ship scalable features under tight timelines.

Deep expertise in WCAG 2.2 AA and European Accessibility Act (EAA) compliance. Conducting rigorous accessibility audits, remediating legacy codebases, and establishing inclusive design standards across multi-user web applications to ensure full legal and functional accessibility.

Structuring large-scale digital ecosystems, complex enterprise portals, and multi-tiered information hierarchies. Specializes in transforming dense, multi-layered data structures and legacy infrastructures into clean, intuitive, and high-performance navigation architectures.

Collaborating within agile, fast-paced product development cycles. Experienced in sprint planning, translating high-level business goals into actionable design tasks, managing rapid iteration feedback loops, and delivering high-quality assets under tight production deadlines.