SKILLS
Core Expertise
01
Accessibility & Compliance (SME)
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Standards: WCAG 2.2/3.0, EN 301 549 (EU), BITV 2.0 (DE), Section 508, ADA, HTML/CSS Validation.
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Testing/Auditing: Deque Axe, WAVE, Level Access, Manual Screen Reader Testing (NVDA, JAWS, VoiceOver), Usability Testing for Assistive Tech.
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Methodology: Accessibility Remediation, Inclusive Design Systems, Voluntary Product Accessibility Template (VPAT) Authoring.
02
Product & UX Design
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Design Tools: Figma (Advanced Variables/Tokens/Prototyping), Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), InVision, AutoCAD.
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Research & Strategy: UX Research, User Experience Testing, Heuristic Evaluation, User Journey Mapping, Information Architecture (IA), Interaction Design.
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UI & Visual: Product Design, Mobile/Responsive Web Design, Branding & Identity, SVG Optimization, Landing Page Optimization.
03
Development & Technical Stack
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Front-End: Semantic HTML5/XHTML, CSS3 (SASS/BEM), JavaScript, Mobile Web Development.
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CMS & E-commerce: Drupal (Enterprise), WordPress, Shopify Plus, Magento, SaaS Architecture, Content Management Systems.
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API & Data: API Testing, Augmented Reality (AR) Integration, Data Analytics, Web Analytics.
04
Strategy, Marketing & Growth
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Data & Analytics: Google Analytics 4 (Certified), Data Analysis, Digital Marketing Analytics, SEO/SEM, PPC/Google Ads.
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Marketing: E-commerce Optimization, Product Marketing, Email Marketing, Social Media Strategy, Content Writing.
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Visual Communication: Information Graphics, Video Editing, Motion Design (Reduced Motion Support).
05
Leadership & Operations (Senior/Lead Level)
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Governance: Design Operations (Design Ops), Stakeholder Alignment, Governance Frameworks, GDPR/Data Privacy Awareness (EU Essential).
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Management: Web Project Management, Agile/Scrum (Jira), Project Estimation, Coordination, and Delivery.
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The 2026 Edge: MX (Machine Experience) Optimization, Prompt Engineering for UX Workflows.
mallory welch