Skills
With nearly 15 years of professional experience in digital design, I specialize in UX/UI design, front-end development, design systems, accessibility, e-commerce, user research, analytics, branding, and digital marketing. I combine creative problem-solving, technical expertise, and data-driven strategy to design intuitive, accessible digital experiences, simplify complex workflows, and bridge the gap between design and development across diverse industries.
Web, E-Commerce Setup
Front-end development, HTML5, CSS, JavaScript, jQuery, Bootstrap, WordPress, Wix Studio, Wix Website Builder, Squarespace, Drupal, Shopify, BigCommerce, responsive web design, storefront development, CMS management, domain configuration, DNS management, technical integrations, inventory synchronization, website maintenance. Tools: Visual Studio, WordPress, Wix Studio, Squarespace, Drupal, Shopify, BigCommerce.
UI/UX Design & User Conversion Strategy
Product design, UX/UI design, user interface design, wireframing, interactive prototyping, usability testing, customer journey mapping, landing page optimization, conversion rate optimization (CRO), responsive design, user-centered design, product lifecycle management, workflow optimization. Tools: Figma, Sketch, Adobe Creative Cloud, Google Analytics, Hotjar.
Marketing Strategy & Ad Creative
Digital marketing, creative strategy, campaign concepting, paid social advertising, Meta Ads, Facebook Ads, YouTube Ads, social media marketing, SEO, copywriting, audience measurement, conversion optimization, campaign performance analysis, visual storytelling. Tools: Meta Ads Manager, Google Analytics, Hotjar, Canva, Adobe Photoshop, Adobe Creative Cloud.
Video Production & Motion Marketing
Video production, motion design, promotional video editing, short-form video, motion graphics, audio pacing, caption synchronization, video ad creative, social media video, creative variations, campaign asset production. Tools: Adobe Premiere Pro, CapCut, Canva, Adobe Creative Cloud.
Branding & Asset Production
Brand strategy, branding and identity, corporate design, graphic design, art direction, creative direction, typography, mood boards, photography, image retouching, product photo editing, digital asset production, brand templates, promotional visuals, page layout, visual storytelling. Tools: Adobe Photoshop, Adobe Creative Cloud, Adobe Premiere Pro, Figma, Canva, Sketch.
Design Systems & Component Governance
Design system architecture, component libraries, design tokens, pattern libraries, reusable components, UI standards, component documentation, design governance, accessibility standards, design consistency, developer handoff, cross-functional alignment, quality assurance. Tools: Figma, Sketch, Visual Studio, HTML, CSS, JavaScript, Bootstrap, jQuery, Asana.
B2B SaaS & Complex Enterprise Workflows
B2B SaaS, enterprise UX, product design, internal tools, complex workflows, CRM systems, CRM databases, data management, user permissions, administrative interfaces, workflow optimization, platform modernization, data migration, information architecture, systems architecture. Tools: Salesforce, HubSpot, Figma, Google Analytics, Hotjar, Asana, Visual Studio.
User Research & Quantitative Analytics
UX research, user research, user interviews, usability testing, qualitative research, quantitative analytics, audience measurement, user behavior analysis, conversion analysis, funnel optimization, landing page performance, data-driven design, research synthesis, design validation. Tools: Google Analytics, Hotjar, SEM Rush, Level Access.
Cross-Functional Product Leadership
Writing
Project management, stakeholder management, cross-functional collaboration, global team coordination, change management, product lifecycle management, requirements gathering, technical documentation, Agile methodologies, sprint planning, iterative delivery, quality assurance, delivery coordination. Tools: Asana, Figma, Visual Studio, Google Analytics, Salesforce, HubSpot.
Accessibility Compliance & EAA Standards
Digital accessibility, IT accessibility, WCAG, WCAG 2.2 AA, European Accessibility Act (EAA), EN 301 549, accessibility audits, accessibility testing, accessible UX/UI, inclusive design, keyboard accessibility, semantic HTML, accessible navigation, color contrast, accessibility remediation. Tools: Level Access, Figma, Visual Studio, HTML5, CSS, JavaScript, Google Analytics.
Information Architecture & Systems Architecture
Information architecture, systems architecture, content architecture, navigation design, taxonomy, content organization, enterprise information systems, digital ecosystems, website architecture, complex information hierarchies, schema markup, search optimization, content management systems, legacy platform migration, data migration, scalable digital infrastructure. Tools: Figma, WordPress, Drupal, Visual Studio, HTML, CSS, JavaScript, Google Analytics, Asana.
Agile Delivery & Sprint Execution
Agile methodologies, sprint planning, project management, iterative design, rapid prototyping, feedback loops, cross-functional collaboration, stakeholder alignment, requirements definition, design reviews, quality assurance, production coordination, workflow management, change management, developer handoff, deadline management. Tools: Asana, Figma, Visual Studio, Adobe Creative Cloud. Salesforce
Confidentiality & Data Privacy Notice:
Due to strict Non-Disclosure Agreements (NDAs), non-compete clauses, and security protocols, certain proprietary assets, internal wireframes, early-stage prototyping, and pre-decision strategic materials cannot be publicly shared. My work spans high-security environments, private research universities, financial entities, local city governments, and high-security entertainment partners where multi-party stakeholder decisions and client privacy take precedence. Under the terms of my previous employment and contractual agreements, early planning and preliminary assets remain the property of these entities and are restricted from public distribution. Consequently, public portfolio case studies focus on methodologies, public outcomes, and architectural problem-solving while fully respecting all legal and contractual limitations. For additional questions or verified inquiries regarding specific project scope, please reach out below.