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mallory welch

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mallory welch

SKILLS

Core Expertise

01

Accessibility & Compliance (SME)

  • Standards: WCAG 2.2/3.0, EN 301 549 (EU), BITV 2.0 (DE), Section 508, ADA, HTML/CSS Validation.

  • Testing/Auditing: Deque Axe, WAVE, Level Access, Manual Screen Reader Testing (NVDA, JAWS, VoiceOver), Usability Testing for Assistive Tech.

  • Methodology: Accessibility Remediation, Inclusive Design Systems, Voluntary Product Accessibility Template (VPAT) Authoring.

02

Product & UX Design

  • Design Tools: Figma (Advanced Variables/Tokens/Prototyping), Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), InVision, AutoCAD.

  • Research & Strategy: UX Research, User Experience Testing, Heuristic Evaluation, User Journey Mapping, Information Architecture (IA), Interaction Design.

  • UI & Visual: Product Design, Mobile/Responsive Web Design, Branding & Identity, SVG Optimization, Landing Page Optimization.

03

Development & Technical Stack

  • Front-End: Semantic HTML5/XHTML, CSS3 (SASS/BEM), JavaScript, Mobile Web Development.

  • CMS & E-commerce: Drupal (Enterprise), WordPress, Shopify Plus, Magento, SaaS Architecture, Content Management Systems.

  • API & Data: API Testing, Augmented Reality (AR) Integration, Data Analytics, Web Analytics.

04

Strategy, Marketing & Growth

  • Data & Analytics: Google Analytics 4 (Certified), Data Analysis, Digital Marketing Analytics, SEO/SEM, PPC/Google Ads.

  • Marketing: E-commerce Optimization, Product Marketing, Email Marketing, Social Media Strategy, Content Writing.

  • Visual Communication: Information Graphics, Video Editing, Motion Design (Reduced Motion Support).

05

Leadership & Operations (Senior/Lead Level)

  • Governance: Design Operations (Design Ops), Stakeholder Alignment, Governance Frameworks, GDPR/Data Privacy Awareness (EU Essential).

  • Management: Web Project Management, Agile/Scrum (Jira), Project Estimation, Coordination, and Delivery.

  • The 2026 Edge: MX (Machine Experience) Optimization, Prompt Engineering for UX Workflows.

mallory welch

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