mallory welch
mallory welch
Experience and Impact
CASE STUDIES
Impact at a Glance
-
16+ Years of Experience.
-
$600M+ ROI generated through user engagement and sales conversion.
-
266% Increase in event attendance through digital modernization.
-
13+ Industries served globally
Global Sports & High-Security Infrastructure
I architected the digital backbone for Super Bowl LI, the World Series, and the Final Four, facilitating over $522M in regional economic impact. My work centered on the George R. Brown Convention Center, where I built the high-performance media hub and podcasting lounge for the NFL, ESPN, and global icons like Lady Gaga. By integrating interactive navigation and secure schemas, I ensured zero-downtime and 100% platform integrity for millions of fans during peak global visibility.
This high-security infrastructure required managing high-density data hubs and coordinating technical integrations with the City of Houston and national security entities. Beyond the core architecture, I designed the specialized media landing pages that served as the primary, high-availability resource for international news outlets and A-list talent. By prioritizing Systems Thinking, I ensured these portals handled millions of concurrent users without performance degradation, protecting the digital integrity of a $347M net economic impact for Super Bowl LI alone.
.png)
Digital Modernization: The Comic-Con Transformation
I led the strategic evolution of Comicpalooza, Texas' Largest Pop Culture Event, from a fragmented local event into a Tier-1 global convention. By migrating the entire ecosystem to an Enterprise CMS/CRM and syncing real-time scheduling with interactive mapping, I created a professional infrastructure that attracted A-list talent and global news outlets. This digital transformation drove a massive 266% increase in attendance, growing the event from 15,000 to over 55,000 visitors.
Crisis Resilience &
Public Safety
I have a proven track record of pivoting institutional infrastructure into emergency response hubs during catastrophic events. During Hurricane Harvey, I transformed municipal digital touchpoints into real-time safety portals for shelter and recovery resources. At Rice University, during the height of the COVID-19 panemic, I led the redesign of a Tier-1 academic ecosystem for 10,000+ users, designing critical vaccine scheduling interfaces while maintaining 100% adherence to WCAG 2.2 AA accessibility standards.
