Case Studies
Impact at a Glance
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$600M+ Cumulative ROI driven through scalable digital design architectures and conversion optimizations.
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266% Increase in Attendance via enterprise-grade digital modernization and real-time schedule integration.
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100% WCAG 2.2 AA Compliance across high-concurrency educational and municipal platforms serving 10,000+ active users.
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10+ Years of Systems Design bridging spatial planning (CADD), design tokens, and B2B SaaS workflows.
Impact at a Glance
-
$600M+ Cumulative ROI driven through scalable digital design architectures and conversion optimizations.
-
266% Increase in Attendance via enterprise-grade digital modernization and real-time schedule integration.
-
100% WCAG 2.2 AA Compliance across high-concurrency educational and municipal platforms serving 10,000+ active users.
-
10+ Years of Systems Design bridging spatial planning (CADD), design tokens, and B2B SaaS workflows.
Rice University Technology Department Site Rebrand
Role: Lead UX Designer & Information Architect
Domain: Higher Education Enterprise IT & Digital Infrastructure
Focus: Information Architecture, WCAG 2.2 AA Accessibility, Systems Migration, Design Systems
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The Challenge:
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Leading the complete platform overhaul and domain migration for Rice University—a top-tier global research institution—transitioning from oit.rice.edu to tss.rice.edu. Multi-domain fragmentation (kb.rice.edu, tutorial.rice.edu) and an unintuitive hamburger menu caused severe drop-offs, forcing 10,000+ students, faculty, and staff to Google internal pages just to locate basic help.
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Systems Approach & Execution:
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Data-Driven Accessibility Overhaul: Partnered with LevelAccess for accessibility testing and analyzed Google Analytics behavior to resolve WCAG non-compliance and eliminate high bounce rates on key pages like /get-help.
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Intent-Driven Taxonomy: Replaced hidden navigation with an accessible structure featuring a primary "Get Help" global CTA, role-based pathways ("I Am A..."), and task-driven shortcuts ("I Need To...").
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Centralized Request Directory: Engineered a unified hub (tss.rice.edu/request-assistance) that indexed hundreds of unlinked departmental forms into a single, intuitive task map.
Measured Impact:
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Restructured the digital support ecosystem for 10,000+ campus users, eliminating reliance on external search engines to navigate internal systems.
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Successfully executed a WCAG 2.2 AA-compliant platform transition across legacy sub-domains while preserving SEO indexing and bookmark routing.
Covid-19 Reporting, Crisis Resilience & Public Safety
Role: Senior UX Designer & Web Systems Specialist
Domain: Higher Education & Public Infrastructure
Focus: WCAG 2.2 AA Compliance, Emergency Response UI, Scalable Modular Libraries
The Challenge:
Pivoting institutional infrastructure into emergency response hubs during catastrophic events, and managing central organizational portals across 30+ institutional properties at Rice University serving over 10,000 daily users.
Systems Approach & Methodology:
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Crisis & Rapid-Deployment UI: During the COVID-19 pandemic at Rice University, designed critical vaccine scheduling interfaces and reporting portals.
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Modular Design Systems: Co-led the architectural overhaul of organizational web portals, creating standardized UI kits, token systems, and layout guidelines that reduced long-term developer handoff time.
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Rigorous Accessibility Audits: Conducted systematic WCAG 2.2 AA compliance evaluations and usability testing across all public-facing components, guaranteeing inclusive access for users with assistive technologies.
Measured Impact:
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Achieved 99%+ adherence to strict WCAG 2.2 AA compliance standards across 30+ digital properties.
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Successfully deployed emergency response portals under tight deadlines without compromising design system consistency or platform stability.
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Digital Modernization:
The Comic-Con Transformation
Role: Lead Digital Strategist & Product Designer
Domain: Large-Scale Conventions & B2B Ticketing
Focus: Enterprise CMS Integration, Modular Design Systems, End-to-End User Journeys
The Challenge:
Leading the strategic evolution of Comicpalooza, Texas' Largest Pop Culture Event, from a fragmented local event into a Tier-1 global convention.
Systems Approach & Execution:
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Ecosystem Unification: Migrated the entire ecosystem to an Enterprise CMS/CRM, establishing a professional infrastructure that attracted A-list talent and global news outlets.
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Interactive Wayfinding & Schedules: Synced real-time scheduling with interactive mapping to streamline real-time visitor navigation across high-capacity facilities.
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Conversion & Flow Optimization: Conducted detailed user journey audits to reduce checkout friction and streamline registration pathways for massive crowds.
Measured Impact:
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Drove a 266% increase in overall event attendance, growing the event from 15,000 to over 55,000 visitors.
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Established scalable UI component frameworks used across multiple subsequent event cycles.
Global Sports &
High-Security Infrastructure
Role: Lead Systems & UX Designer
Domain: Municipal Infrastructure & Global Sports
Focus: Systems Architecture, Dynamic Spatial Mapping, High-Availability Portals
The Challenge:
Architecting the digital backbone for Super Bowl LI, the World Series, and the Final Four, facilitating over $522M in regional economic impact. This required managing high-density data hubs at the George R. Brown Convention Center and coordinating technical integrations with the City of Houston and national security entities.
Systems Approach & Architecture:
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Modular Interface Schemas: Built the high-performance media hub and podcasting landing pages for the NFL, ESPN, and global icons like Lady Gaga, ensuring zero-downtime during peak global visibility.
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Cross-Functional Governance: Coordinated layout specifications and media portal requirements between local municipal entities, venue operations, and national broadcasting teams under high-pressure event timelines.
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Accessibility & Performance: Prioritized Systems Thinking to handle millions of concurrent users without performance degradation, protecting the digital integrity of a $347M net economic impact for Super Bowl LI alone.
Measured Impact:
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Facilitated digital operations supporting over $522M in regional economic impact.
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Sustained 100% platform availability with zero service degradation across millions of concurrent user sessions.
Confidentiality & Data Privacy Notice:
Due to strict Non-Disclosure Agreements (NDAs) and security protocols, proprietary data, internal audit reports, and private system architectures cannot be publicly shared. My work involves designing secure digital infrastructure for Tier-1 academic institutions, the City of Houston, and global sports and entertainment networks. Because these projects involve sensitive municipal reporting, public safety infrastructure, and high-level stakeholder assets, client confidentiality is first priority. The case studies presented here focus on public outcomes, system methodologies, and architectural problem-solving to fully respect the privacy and security of all government, institutional, and enterprise partners. For additional questions or verified inquiries regarding specific project scope, please reach out below.